Not So Serious is a premium Indian fashion label by Pallavi Mohan. It is a confluence of western and Indian techniques with interesting colours and mixed media, representing feminine sensibilities. They approached ChapterOne technologies for developing an Online Presence.
ChapterOne Technologies customised this beautiful E-commerce website using Shopify. This technological transformation was also utilised by Pallavi Mohan to align the label’s brand values, interior design and visual brand identity.